CNN, NBC and other giants in the international news industry are fighting tooth and nail for dominance in the customized news service. However, one should not underestimate the global reach of the new services. A facile evaluation of these new services would reveal that even leaner national economies are prospective clients.

A bit of history In the 1980s, Cable News Network or CNN began publishing images of the Gulf War and other world crises that followed in the years and decades ahead. With CNN, news became big business and businesses began giving more attention to the headlines. For a while, CNN that we know now was not really that serious with its news. But later on, with the growing following, CNN went into high gear. Now CNN can be watched from a corner of the desktop computer screen, in tandem with the multitasking culture that everyone has now adapted. Customizable news Just how customizable is news programming with the new services being offered? For one, people can now store the headlines over a particular period of time, for review later on. This would be useful for even smaller news agencies that are dependent on the larger news companies for world news feeds. Selectivity is also a heightened feature for customizable news, given the fact that menus can be used to examine the headlines. The deluge of information is tempered by these menu schemes. The menu schemes allow for individual clients to select specific stories of interest. The rest of unusable headlines can be discarded just as easily. Dow Jones and Reuters, along with other reputable and profitable news companies are hoping that the reinvention of the news would pay off. Economic spreadsheets and other financial tools are important- but these news companies are hoping just as well that news becomes just as important. Even Alan Greenspan, one of the most inscrutable personages in US economics is using the service as well. Big bucks for even bigger bucks People can expect that the large news companies would be spending a lot to earn more- an example of this would be the revamp done by Bloomberg. Bloomberg just recently spent $250 million on improvements to its electronic databases, no doubt to be more flexible and accommodating with its wired video news packages. These news videos are actually being delivered by satellites orbiting the Earth. However, Bloomberg is aware that there are limitations. According to Michael Bloomberg, founder of the news agency: "The economics are such that you can't afford to do many stories."